The Product Viability Index® Survey
39 critical success factors determine consumer acceptance and business model fit. Audit in real-time.
Blog 
[30 Jun 2009]
Frontline innovation
The boundary between a company and its customers and competitors, the frontlines if you will, is where the nuances and subtletie ...[more]
ANTICIPATE. The architec-
ture of small team innova-
tion and product success. [click here]
Close the engineering-marketing gap. Ensure the voice of the customer is heard. Here's how to audit and track product viability for constant improvement.
How Leaders do it.
Leading companies generate twice the revenue from new products compared to the rest. They make more money, their marketing costs are lower and they innovate faster.
Small development teams are the centerpiece of their strategy. It's one that tackles head-on the oldest and most knotty problem in all of business—
accurately understanding, and even anticipating, customer requirements.
Then they put that knowledge to work using a decision-making architecture tailored for a world where global competition is changing at the structural level, resources are being regularly reduced, traditional research tools are struggling to keep up and developers with technical backgrounds are more influential than ever.
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